Email marketing is on it's way out now as everyone is tired of receiving spam is all I hear, rubbish.
Email marketing, if used correctly, is an amazing marketing tool but it must be used properly. We use email marketing to nurture our existing clinets and to build new relationships that convert prospects into paying customers.
The key with email marketing is to have ways of collecting contact data from those people who are interested in something you have, say or your business purpose generally and this software not only enables you to schedule & automate a whole wealth of different marketing campaigns, very importantly, if you take some of their other software's like their CRM, this software offers you numerous ways of putting digital contact forms all over digital forums so that people can find you and leave their contact email address.
To add to this, every single contact with your business creates a new prospect profile specifically from the source it came in from, which saves you a huge amount of time in transferring data to a CRM as it's already done perfectly for you.
If you use a lot of different software's, then you need to try this out as soon a spossible as now we never have to transfer data from one system to another or link up complex systems in order to try to work together to improve results of a campaign as it gets done from this one complete system.
Mark Aldridge: DMM